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Preston Oaks

Redevelopment

SF: 102,706

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An aerial view of Preston Oaks with the skyline of the city in the background.
A long section of the shopping center's units, showing Mia Bella, Hollywood Feed, and others.
The interior of an ornate, wooden bar with black and white checkered floor.
A small bronze sculpture of a galloping cowboy in front of the shopping center.

Cambridge, MA

In a prestigious neighborhood with the highest incomes in Dallas, with strong sales and upscale retailers.

Merchandising

Preston Oaks in Dallas, TX, showcases a diverse and dynamic tenant mix, carefully curated to appeal to the local community’s evolving tastes and preferences. Following the severe tornado damage in 2019, Regency Centers saw an opportunity to refresh the center’s merchandising strategy. The redevelopment introduced a balance of national brands, such as Trader Joe's and Talbots, alongside local favorites, creating a varied retail experience that meets the needs of a broad customer base. This balanced selection has revitalized the center’s appeal, drawing in both loyal and new shoppers and significantly enhancing its market position.

The arching, glass storefront of Central Market, the anchor grocer of the center.

Placemaking

Regency Centers’ approach to placemaking at Preston Oaks focused on transforming the center into a lively and welcoming environment. The redevelopment included modernized facades, improved landscaping, and updated outdoor amenities designed to enhance the visitor experience. The center now features attractive gathering spaces, including shaded seating areas and new communal spaces for events, creating a more engaging and comfortable environment. By focusing on placemaking, Regency Centers has transformed Preston Oaks into a destination that encourages longer visits, social interaction, and a stronger sense of community among shoppers.

A covered outdoor dining area constructed of a semi-circular wooden pergola.

Connecting

Connecting with the local community has been a cornerstone of Preston Oaks' redevelopment strategy. Positioned in a high-traffic area of North Dallas, the center is easily accessible by car and public transportation, with enhanced signage and improved parking facilities to accommodate increased visitor numbers. Regency Centers has also made efforts to build relationships with nearby neighborhoods, schools, and local organizations, hosting events and activities that engage the community. These connections have helped reestablish Preston Oaks as a community hub, fostering a sense of loyalty among customers and tenants alike.

A section of brick storefronts featuring the tenant Talbots.

A Symbol of Resilience

Preston Oaks stands as a powerful symbol of resilience and renewal in North Dallas. After the tornado damage, Regency Centers did not just rebuild but reimagined the shopping center’s future potential. The redevelopment reflects a commitment to quality and community, transforming adversity into an opportunity to create a more vibrant, modern retail destination. The new design and tenant mix have breathed new life into the center, making it a shining example of how thoughtful redevelopment can turn challenges into triumphs, reinforcing Preston Oaks as a cherished community asset.

A section of storefronts featuring the tenant Ever / Body.

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